Why Eye-Tracking Autofocus for Video is a Gamechanger When it comes to shooting footage of subject’s face, the clarity and sharpness of the image can really make or break your masterpiece. Crisp, fine details tell a story; vague or out-of-focus imagery prevents the viewer from being fully submersed in the world you’ve captured. That’s why Eye-Tracking Autofocus for video is such a gamechanger. This built-in feature will not only automatically locate and focus on a subject’s eye, but will follow the eye through any movement. Eye AF is an easy-to-use […]

What are the benefits of buying a third-party lens? Sticking with a single camera system from a single camera manufacturer has traditionally been  the best approach when investing in camera lenses. But different photographers have different needs, and different lenses — yes, even third-party lenses — are sometimes the best choice to meet those needs. Let’s look at a few specific use instances where investing in a third party has its advantages. You want to maintain a flexible budget Third-party lenses are traditionally designed with cost flexibility in mind; while […]