sony

Sony FX3: Cinema Power Built for Real-World Filmmakings

BY January 9, 2026 Filmmaking

The Sony FX3 sits in a rare sweet spot. It delivers true cinema-level image quality, but in a body that feels more like a mirrorless camera than a traditional cinema rig. It’s compact, lightweight, and built for filmmakers who actually move — travel shooters, documentary creators, solo operators, and small teams who need professional results without slowing down. This is a camera designed for the real world, not just controlled sets. Cinema Quality Without the Bulk At its core, the Sony FX3 is a full-frame Cinema Line camera built around Sony’s proven […]

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A Beginner’s Guide To Street Photography

BY December 18, 2025 Sony Alpha Universe

Street photography is a fascinating style of photography that focuses on capturing everyday life. If you’re interested in exploring this style, here are some beginner tips to help you begin your street photography journey, along with suggestions for the best Sony equipment to consider using. Explore street photography with Sony cameras. Get tips on gear, composition and storytelling to capture inspiring urban scenes with ease. 1. Start With The Right Camera + Lens Combo Choosing the right camera and lens can make a significant difference in your street photography experience. […]

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What’s In My Bag: Preparing to Travel Light and Shoot Big.

BY December 11, 2025 Travel

Costa Rica Travel has been on my photography list for years — a place where every corner is alive, every landscape feels like it’s breathing, and the wildlife looks like it was designed for a nature documentary. This trip isn’t about overpacking or carrying a full studio on my back. It’s about shooting fast, light, and on the move while still getting professional-level results. Sony & Henry’s sent over a ZV-E1 paired with the 20–70mm f/4 G lens, and honestly, it couldn’t have arrived at a better time. Between dense rainforest canopies, golden coasts, jungle […]

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How To Film Professional Cooking Videos With Philip Lemoine

BY October 9, 2025 Food

Sony Alpha Universe Repost by Philip Lemoine Want to make your cooking videos look like they came straight out of a professional kitchen? Philip Lemoine’s got you covered! Filming from the beautiful beaches of Santa Barbara, he spills the beans on how to take your cooking content to the next level. Choosing The Best Gear For Cooking Videos Choosing the right camera and lens can make all the difference. Lemoine prefers his FX30 with the 16-55mm f/2.8 G lens, but if you’re just starting out, the ZV-E10 II is a fantastic option. Look for features like a flip-out […]

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Finding Art in Motion: Shooting Surf with the Sony A9 III and 300mm f/2.8 G Master

BY September 11, 2025 Sony Alpha Universe

By Erin Hogue – Sony Aplha Universe Follow Erin on: Instagram, YouTube, Facebook, Website Equipment used:Sony Alpha A9 Mark III Sony FE 300mm f/2.8 GM OSS Lens As an action sports photographer, I’ve spent my career chasing movement. In the beginning it was snowboarding—being in the mountains, exploring different terrain and working with the riders to turn that terrain into a feature that can be captured in a photo.  But the water has always been my first love. There’s a peace that comes with duck diving under a wave, slipping […]

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Top Vlogging Mistakes and How to Fix Them

BY August 28, 2025 Vlogging

Vlogging has become one of the most powerful ways to share your story, build a community, and create content that connects. But even the most creative ideas can fall flat if your setup isn’t working in your favour. The good news? Most mistakes are easy to fix — and the right gear can make your content look and sound professional from day one. Here are the top vlogging mistakes (and how to correct them), with foolproof gear suggestions to get you on track. Mistake #1: Poor Audio Quality Viewers may […]

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Sony FX3 Review with River Shepherd – Sony Alpha Universe’s Take on a Compact Full-Frame Powerhouse

BY August 25, 2025 Sony Alpha Universe

In this Sony FX3 review, Sony Alpha Universe content creator River Shepherd reveals why this compact full-frame camera offers the freedom and performance professionals crave. Written by River Shepherd Follow RiverInstagram: @techthroughthelensFacebook: TechThroughTheLensYouTube: TechThroughTheLens When I was a kid, I found a Sony Cybershot in my dad’s office and quietly I smuggled it out. And I swear it really was a Sony.  Out of pure curiosity, I started snapping photos on my dad’s stolen camera and posted them to Facebook. That one decision changed my life forever. The response was […]

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Sony RX1R III: Compact Full‑Frame Powerhouse Returns After a Decade

BY August 7, 2025 New Gear

When Sony introduced the RX1 back in 2012, it defied convention: a full‑frame sensor tucked inside a pocket‑sized body with a fixed 35 mm lens. That camera and its 2015 successor, the RX1R II, became cult favourites among professionals and serious enthusiasts who valued unobtrusive design but demanded uncompromised image quality. Nearly ten years later, Sony has revived the series with the RX1R III. It’s every bit as premium as its predecessors and leaps ahead in resolution and technology. A Legacy Continues After a Decade with the Sony RX1R III The Sony RX1R III arrives […]

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One With the Universe: Capturing Canada’s Night Skies with the Sony Alpha 7 IV

BY July 25, 2025 Ask The Expert

Sony Alpha Universe: by Chandresh Kedhambadi Follow on:Instagram: @photon.chaserFacebook: Chandresh Kedhambadi Photography Website: ckphoto.ca I wasn’t planning on becoming an astrophotographer. My curiosity for the natural world began in the mountains of South India, where I spent childhood summers exploring forests and coffee plantations visiting my grandparents. That love for exploration followed me to the Canadian Rockies, where a chance encounter with the Northern Lights on a remote oilfield drive to work changed everything. Mesmerized by the dancing aurora borealis—like celestial brushstrokes painting the heavens—I knew I had to capture that […]

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Elevate Your Portraits: Exploring the Sony 50-150mm f/2 G Master Lens

BY June 19, 2025 Sony Alpha Universe

Portrait photography is all about capturing meaningful connections, expressions, and personality—and the lens you choose can dramatically influence your results. In this insightful repost from Sony Alpha Universe, professional photographer Brad Deel provides an in-depth look at the Sony 50-150mm f/2 G Master lens. Deel shares why this lens has become a favourite in his creative toolkit, how its versatile focal range and superb image quality help him create stunning portraits, and why portrait photographers should consider it for their own work. Read on for Brad’s expert insights and examples […]

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