Buying a new Sony camera is exciting.
Whether you’ve picked up the incredible Alpha 1 II, lightning-fast Alpha 9 III, ultra-high-resolution Alpha 7R V or Alpha 7R VI, or the all-new Alpha 7 V, you’ve invested in one of the most capable camera systems on the market.
Now comes the most important question:
Is your lens keeping up?
The truth is, the lens has just as much—if not more—to do with the final image than the camera body itself. Sony’s G Master lineup is designed to unlock the full performance of these flagship cameras, delivering exceptional sharpness, faster autofocus, beautiful bokeh, and outstanding low-light performance.
And right now, there’s never been a better time to complete your kit.
Two Ways to Save $300
Purchase one of Sony’s eligible full-frame cameras together with a qualifying G Master lens and save $300 instantly.
Already purchased one of the following cameras within the last 90 days?
You’re still eligible.
Simply purchase one of the participating G Master lenses within 90 days of your camera purchase to receive the same savings.
Eligible Cameras
- Sony Alpha 1 II
- Sony Alpha 9 III
- Sony Alpha 7R V
- Sony Alpha 7R VI
- Sony Alpha 7 V
Complete Your Kit with a G Master Lens
Depending on what you love to photograph, here are a few outstanding options included in the promotion.
Sony FE 16-35mm f/2.8 G Master II
Perfect for landscapes, travel, architecture and astrophotography.
Sony FE 24-70mm f/2.8 G Master II
The lens every photographer should own. Weddings, travel, family, street photography, events and video—it truly does it all.
Sony FE 70-200mm f/2.8 G Master II
Ideal for wildlife, sports, portraits and compressed landscapes while remaining surprisingly lightweight.
Sony FE 28-70mm f/2 G Master
One of Sony’s newest additions, combining incredible image quality with the creative flexibility of a constant f/2 aperture.
Sony FE 50-150mm f/2 G Master
The ultimate portrait and event lens. Prime-like image quality with the convenience of a zoom.
Sony FE 100-400mm G Master
A favourite among wildlife, birding and outdoor photographers looking for reach without sacrificing sharpness.
Save Even More
Once you’ve purchased your new lens, don’t forget to register it with Sony.
You’ll receive an additional $50 savings, making this one of the best opportunities of the year to upgrade your Sony kit.
Try Before You Buy
Not sure which G Master lens is right for you?
Join Henry’s Sony Touch & Try Events happening in Vancouver and Toronto on July 17 & 18. You’ll have the chance to get hands-on with Sony’s latest cameras and lenses, ask questions, and find the perfect setup for your style of photography.
Visit Henry’s Eventbrite for event locations and registration details.
Don’t Let Your Camera Wait
Your new Sony camera was built to perform at the highest level.
Pairing it with a Sony G Master lens ensures you’re getting every bit of sharpness, autofocus performance, and image quality it was designed to deliver.
Whether you save now with a new camera purchase or complete your kit within 90 days, there’s never been a better time to invest in the glass that will stay in your bag for years to come.
Discover More Sony
- Exploring Western Canada Through Sony Alpha: Adventure Photography with Kyle Marquardt
- Sony Alpha a7R VI: The New Benchmark for Resolution and Speed
- Ready To Level Up? The Creator Case For Switching From Phone To Sony Camera
- Why Sony G Master Lenses Are Worth It: The 5 Essential Lenses Every Photographer Needs
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