The All New Sigma 28-70mm F.28 DG DN Camera Lens The Sigma 28-70mm f/2.8 DG DN Contemporary is a versatile lens for L-Mount cameras, offering a wide-angle to portrait-length range with a consistent f/2.8 aperture. Ideal for various shooting scenarios, it ensures sharp images with minimal aberrations, thanks to its advanced optical design. The lens features a smooth and quiet autofocus, suitable for both photography and video. Compact and durable, it’s an excellent choice for everyday use, appealing to both professionals and enthusiasts seeking quality and versatility in their photography […]

Milky Way

Matt Matkin (@matt_matkin) is a visual storyteller who recently moved across to the US to land a dream job as a video producer. “I’ve always had a passion for videography and photography. I always considered myself a videographer over a photographer yet, my love for photography has grown so much that I think I’m taking more photos than videos these days. There’s magic to capturing a moment in time where everything lines up perfectly and you get the shot you had in mind, I can’t think of a better feeling. […]

The Best Landscape Photography Tips

Ansel Adams said, “Landscape photography is the supreme test of the photographer – and often the supreme disappointment.” He understood the challenges of landscape photography and how to tackle them. Technology and the advent of digital photography have eliminated many of the technical issues that Ansel faced, but his methods are still helpful to photographers today.

Landscapes in Concept A landscape photograph is most often created to establish a context for a story.  The story can be told with the landscape itself, or act as the establishing shot for a slideshow, collage or short video. Shooting landscapes is pretty easy — getting them to be great is a bit more work. Horizons A landscape always has a horizon in it somewhere.  This horizon line must be level.  If it is canted, your viewers will be uncomfortable, subconsciously feeling that they are sliding out of the image.  Your […]