Capturing the perfect outdoor photography is a blend of timing, technique, and creativity. The time of day you choose to shoot can dramatically affect the quality and mood of your photos. Here’s a guide on the best times to take outdoor photographs, complete with tips, tricks, camera settings, and unique ideas to elevate your outdoor photography game. Golden Hour: The Outdoor Photographer’s Magic Hour Golden Hour is the time shortly after sunrise and before sunset when the sun is low in the sky, casting a warm, golden light that is perfect […]

When it comes to capturing the perfect shot, lighting plays a pivotal role in photography and videography. Godox, a leading light brand, has consistently provided innovative and versatile lighting solutions that cater to creatives of all levels. From amateurs exploring their passion to professionals refining their studio setup, Godox offers a range of products designed to enhance every shoot. In this blog, we’ll delve into the different product categories offered by Godox and explore why this brand could be your go-to for lighting equipment. New for 2024 Godox is lighting […]

When on set for a shoot, there’s a little secret weapon I always like to have on hand with me – a light meter. You may be asking, ‘Why on earth would I want to use a light meter when my camera already has a light meter?’ Well, the difference here is that a camera measures reflective light while the light meter measures the light hitting your subject. Using a dedicated light meter allows you to take a reading off your subject, and with that allows for a more accurate […]


There are many genres of photography to explore in the world. Traditional genres such as portraiture, landscape, still life, and macro photography all follow a basic set of rules and principles that must be adhered to for technically proficient results.

There are some photographic genres that defy the static rules of photography. Light painting is just such a genre!


A key method to making your social content better received is to light it well.  There’s a lot of misinformation floating around so let’s start at the very beginning, and you can follow along as you see fit. What is Light? Light should be a pretty simple concept, but it sure can be confusing with about a zillion products and opinions all over the place.  Good lighting is lighting that you like and that helps to tell your story without distracting from it.  That’s it. We probably remember from school […]

When I teach someone about how to use strobes for lighting a portrait, they always seem amazed as to how simple the technical hurdles are to getting started.  One’s initial impression of a potentially difficult, complex and highly technical world becomes a fairly simple affair.

It’s easy to understand how someone can be led to believe that using strobe lighting is difficult.  The various pieces of the puzzle can have an outward appearance of being technically complex and sophisticated.  Taken one piece at a time, you can learn the essentials of lighting very quickly, after which it becomes a matter of practice with the lights themselves to get portraits that you love.