FUJIFILM has once again pushed the boundaries of photographic innovation with the introduction of the GFX100RF, a medium format camera that seamlessly blends classic design with cutting-edge technology. Officially unveiled at the FUJIFILM X Summit on March 20, 2025, the GFX100RF is poised to redefine the landscape of professional photography.
Visit Hernys.com today to reserve your FUJIFILM GFX100RF today.
Who is the FUJIFILM GFX100RF For?
The FUJIFILM GFX100RF is designed for photographers and videographers who demand exceptional image quality in a compact, premium package. This rangefinder-style medium format camera is ideal for:
- Videographers & Filmmakers – A creative alternative to traditional cinema cameras, offering stunning image quality, ProRes HQ recording, and unique film simulations for a cinematic look.
- Behind-the-Scenes Content Creators – Perfect for professionals working in film and production who want a discreet, high-quality camera to document the creative process.
- Travel Photographers – Combining 102MP resolution with a compact, lightweight, and weather resistant, this camera is built for photographers who want the best image quality while traveling light.
- Photojournalists – With its fixed 35mm lens, fast autofocus, and intuitive dials, the GFX100RF is excellent for capturing high-resolution, impactful stories on the go.
- High-End Enthusiasts – Designed for those who appreciate exceptional craftsmanship, premium materials, and an elegant shooting experience that mirrors classic rangefinder cameras.
*With adapter ring and protector filter attached (included)
Whether you’re creating breathtaking landscapes, editorial content, or cinematic videos, the FUJIFILM GFX100RF is a unique hybrid that combines medium format quality with modern features, making it an exciting choice for serious creatives.
GFX100RF Key Features:
- Medium Format Sensor: At the heart of the GFX100RF is a 102-megapixel medium format sensor, delivering unparalleled image quality with exceptional detail and dynamic range.
- Fixed 35mm F4 Lens: Equipped with a 35mm F4 fixed lens (equivalent to a 28mm lens on a full-frame sensor), this camera is versatile for a wide range of shooting scenarios, from expansive landscapes to intimate street photography.
- Innovative Controls: Fujifilm introduces a dedicated aspect ratio dial on the back of the camera, allowing photographers to switch between nine different aspect ratios effortlessly. Additionally, a digital teleconverter lever on the front provides quick access to focal length adjustments, offering 45mm, 63mm, and 80mm options (35mm, 50mm, and 63mm equivalents on full-frame), enhancing compositional flexibility.
- Robust Build: The GFX100RF boasts a body crafted from a 500g block of solid aluminum, meticulously machined over five hours to create just the top plate. This construction method allows for intricate shapes to be formed and provides durability while maintaining a premium feel.
- Compact Design: Despite its medium format sensor, the camera’s dimensions are comparable to the X-Pro3, making it one of the most portable medium format cameras available.
- Colour Options: Photographers can choose between classic silver and sleek black finishes, catering to personal aesthetic preferences.
- Battery Life: With the ability to capture approximately 820 frames on a single charge in normal mode, the GFX100RF ensures extended shooting sessions without frequent battery changes.
GFX100RF Advanced Imaging Capabilities:
- X-Processor 5: The camera is powered by the X-Processor 5, featuring advanced autofocus algorithms capable of detecting and tracking subjects such as birds, animals, and humans with remarkable precision.
- Film Simulations: Photographers can explore their creativity with 20 unique film simulations, emulating the look of classic film stocks and providing a diverse palette of colou
- r profiles.
- ISO Flexibility: The GFX100RF offers an extended ISO range, starting at ISO 80 for stills and ISO 100 for videos, allowing for cleaner images in various lighting conditions.
Shutter Sync Speed & Leaf Shutter Advantages
One of the standout features of the FUJIFILM GFX100RF is its leaf shutter, which allows for an impressive shutter sync speed of 1/4000 of a second. Unlike traditional focal plane shutters, the leaf shutter provides several key advantages:
- Flash Photography Advantage: The leaf shutter enables full-speed flash synchronization, making it perfect for studio photography, outdoor portraiture, and high-speed lighting setups.
- Silent & Vibration-Free Operation: Leaf shutters are naturally quieter and produce minimal vibration, making them ideal for discreet shooting environments like film sets, wildlife, or street photography.
For photographers who frequently work with strobes, high-speed sync lighting, or motion-heavy scenes, the 1/4000s leaf shutter gives a huge creative advantage over traditional shutters.
GFX100RF Video Performance:
- DCI 4K Recording: Cinematographers will appreciate the camera’s ability to record DCI 4K video at 4:2:2 10-bit, ensuring rich colour depth and flexibility in post-production.
- ProRes HQ with SSD Recording: For high-end video workflows, the GFX100RF supports ProRes HQ recording directly to an external SSD via USB-C, streamlining the production process.
- Dynamic Range: With over 13+ stops of dynamic range in F-Log2, videographers can capture scenes with intricate lighting, preserving details in both highlights and shadows.
- Digital Image Stabilization: While the camera lacks in-body image stabilization (IBIS), it compensates with digital IS, applying a 1.32x crop to stabilize footage effectively.
Pricing and Availability:
The FUJIFILM GFX100RF is available in both silver and black finishes, priced at $6,999 CAD. With its blend of classic design elements and modern technological advancements, the GFX100RF stands as a testament to FUJIFILM’s commitment to innovation and quality in the realm of medium format photography.
For a visual overview and further insights into the FUJIFILM GFX100RF, visit Henry’s Camera to explore the latest in FUJIFILM’s GFX series and see if this premium medium format camera is the right fit for you.
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