The past few months have been busy in the world of photography and videography. From compact powerhouses to cutting-edge cinema rigs and innovative audio tools, every major brand has delivered something new to get creators excited. Whether you’re a professional filmmaker, an aspiring content creator, or a weekend photographer, these updates are reshaping how we capture and share stories.
Let’s start with what’s already here and in your hands. From Sony’s latest cinema gear to Canon’s powerful hybrids, Nikon’s RED-powered collaboration, DJI’s big leap into 360° video, and RØDE’s major wireless mic update—these are the releases that are redefining cameras, lenses, drones, and audio today.
New Photography & Video Tech
Sony
- FX2 (Cinema Line) — now shipping in North America; 33MP full-frame, S-Cinetone/S-Log3, long-record endurance, body-only $2,699 USD. Great “FX3-class” rig with a few pro niceties and an optional XLR handle kit. ~Released May, 2025
- RX1R III (fixed-lens full-frame compact) — officially announced mid-July and rolling out globally through August. Pocketable, premium street tool revival. ~Released July, 2025
- FE 50–150mm F2 GM — fast tele zoom that keeps balance for gimbals thanks to internal zoom; announced to ship from May and now broadly available. ~Released May, 2025
Canon
- EOS C50 (7K full-frame Cinema EOS) — announced Sept 9; ultra-compact body with open-gate 7K RAW, Dual Pixel CMOS AF II, and accessories/firmware alongside. Canon positions it under C70/C400 for run-and-gun cinema. ~Announced September, 2025 – Pre-Order Today!
- RF 85mm F1.4 L VCM (Hybrid prime) — the newest member of Canon’s click-less-aperture, low-breathing VCM series; shipping late September. ~Announced September, 2025 – Pre Order Today!
Nikon
- Nikon ZR (co-branded with RED) — video-centric mirrorless that records R3D (REDCODE) natively, built around a Z6III-class sensor and body; ships Oct 20. Big workflow news for hybrid RED/Nikon shops. ~Available October, 2025 – Pre-order Today!
- NIKKOR Z 24–70mm F2.8 S II — lighter, quicker AF refresh of Nikon’s flagship standard zoom, announced Aug 22. ~Available September, 2025 – Pre Order Today!
Fujifilm
- Fujifim X Half — this fixed-lens, vertical-format compact brings Fuji’s film simulations and 1-inch sensor to creators who want social-ready video and stills in a pocketable body. ~Released July, 2025
SIGMA
- Sigma 135mm f/1.4 DG Art — claimed to be the world’s first AF 135 mm f/1.4 lens. ~Arriving September, 2025 – Pre-Order Today!
- Sigma 35mm f/1.2 DG II Art — lighter and shorter than the predecessor; improved optics and less breathing. ~Arriving September, 2025 – Pre-Order Today!
- Sigma 20-200mm f/3.5-6.3 DG Contemporary — a 10× superzoom for full-frame mirrorless, targeting travel shooters. ~Arriving September, 2025 – Pre-Order Today!
- Sigma 28-45mm T2 FF Cinema Lens — their first autofocus cinema lens in that particular range; ~Coming in November 2025 – Special Order Today!
DJI
- Osmo 360 (DJI’s first 360° camera) — launched July 31: dual 1″-class 4,000×4,000 sensors, native 8K/30 360 video, 120MP 360 photo, long 8K record times, and the new quick-release ecosystem. ~Available August, 2025
- DJI Mic 3 (wireless audio) — announced Aug 28 and already in stock in multiple markets; adds 32-bit float, multi-TX support and longer range. ~Released September, 2025
Rumour Radar (what to watch next)
Of course, the camera world never slows down. Behind the scenes, rumours and leaks are pointing toward the next wave of gear that could arrive before year’s end. From whispers of Canon’s R6 Mark III to speculation about Sony’s A7V and fresh Fujifilm experiments, here’s a look at what might be just around the corner.
Treat these as credible teasers, not guarantees—timelines can slip.
- Canon EOS R6 Mark III — persistent chatter of a 30–32MP sensor and a soft announcement window around early–mid September; nothing officially dated yet.
- Canon “R8 V” (full-frame V-series) — speculation that Canon will scale its creator-focused V line above R50 V with an affordable full-frame body.
- Sony
- Alpha A7V — multiple rumour sites expect a late-Q3/Q4 reveal; details still thin.
- Higher-end cinema (FX8?) at/after IBC buzzes with 8K/12K speculation—strictly rumour for now.
- Nikon — lens refresh cadence suggests the Z 70–200mm F2.8 S II could follow the 24–70 II; timing unconfirmed.
- Fujifilm “Half X” — already announced as X half / X-HF1 (fixed-lens, vertically-mounted 1″ sensor compact) in May; watch for accessories/firmware and a surprise X-mount lens still tipped for 2025.
- Sigma — following the September lens blitz, insiders suggest a 24–70mm f/2 DG DN Art is in the works, aiming to compete head-on with Sony’s GM series; no confirmed timeline.
- Osmo Nano (modular action cam) — leaked — ultra-compact, magnetically modular “Action 2-style” successor appears imminent.
The world of photography and videography is always moving fast, and Henry’s is here to keep you in the loop.
Follow us on social media for the latest updates, keep an eye on our website for new product drops, and don’t miss your chance to pre-order upcoming gear today. Or better yet, visit your local Henry’s store to get hands-on with the newest releases and hear the latest industry rumours straight from our team.
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