Why Vertical (9:16) Video Matters — and When You Need It The Vertical Revolution It’s official — vertical video is here to stay. With the rise of TikTok, Instagram Reels, YouTube Shorts, and other mobile-first platforms, more creators are turning their cameras upright. Vertical (9:16) video fills the entire smartphone screen, draws higher engagement, and feels more personal and immersive. For creators, that means if your content lives online, you need to think vertically. But horizontal video isn’t going anywhere either — it’s still essential for YouTube, websites, client projects, […]