A key method to making your social content better received is to light it well.  There’s a lot of misinformation floating around so let’s start at the very beginning, and you can follow along as you see fit. What is Light? Light should be a pretty simple concept, but it sure can be confusing with about a zillion products and opinions all over the place.  Good lighting is lighting that you like and that helps to tell your story without distracting from it.  That’s it. We probably remember from school […]

The world of close up photography is something that I had always wanted to explore. The semi surreal kind of shots that you can get with a macro lens or by adding extension tubes can be quite beautiful. As with anything else you photograph, light is an important element to consider. If your ambition is to create clean and well lit product photos (perhaps for selling products on a website) you don’t necessarily need to invest in a strobe system for this purpose.  To understand how you can achieve great results with a very simple setup, we need to remind ourselves of a simple concept in lighting that is relevant.  The concept is the difference between hard and soft light.